LEVEL 1
Player 1 neon sign
A MARKETING PITCH FOR PLAYER 1 VIDEO GAME BAR
BY KYLER FLEMING
Ace waving
Use the arrow keys, click, or swipe. Press M for the level map.Tap the arrows or swipe to move between levels. Tap MAP to jump to one.
MEET ACE · 30 SEC
LEVEL 1

MEET ACE

A mascot drawn straight from the Player 1 logo: the little alien inside the A, rebuilt in the same neon style.

The alien from the Player 1 logo→Ace
  • A recognizable face for every post, screen, flyer and ad
  • Built as a rig, so new poses, costumes and promos take minutes
  • He can explain events, contests, specials and memberships in a fun, on-brand way
LEVEL 2

ACE'S MOVESET

Ten ready-made animations, in transparent video, GIF and SVG. Click one to try it.

6 Halloween costumesPink "Player 2" AceLayered SVG for Illustrator / After Effects Transparent ProRes + WebMSprite sheets + GIFs
8-BIT PROMO · 40 SEC
LEVEL 3

THE BRAND PROMO

The bar as a video game: Ace jumps out of the sign and plays through four worlds.

  • World 1: pinball and arcade
  • World 2: 50 taps and trivia
  • World 3: seasonal drops
  • World 4: DJ nights
  • Original 8-bit music and sound effects, cut for Reels, TikTok and widescreen
MEMBERSHIP
ENTRY FEES
LEVEL 4

BILLBOARDS

Ace switches on a retro TV and walks guests through the details, one channel at a time.

  • Seasonal Membership: you and a friend in free for 3 months, plus 10% off
  • Entry fees: $12.99 standard, $9.99 Nevada locals, $7.99 military and first responders
  • Loops cleanly on venue screens and works as Stories
WEEB WEDNESDAY · 24 SEC
LEVEL 5

WEEB WEDNESDAY

A weekly night gets its own billboard, with Ace in cat ears and a gaming headset.

  • Every Wednesday, 8PM to 12AM
  • Cosplayers get in free, plus a free raffle, anime merch and music
  • Every sponsor gets a shout-out: Blue Vortex, Darlene's Petite Sweets, 4 The Recordz, Smolprints, Studio Shwy, Creative Nerdgasms, Fiery Ginger Creations and 3 Bee Prints
  • The sponsor list is one line to update, so it can change every week
ARCADE BINGO · 26 SEC
LEVEL 6

ARCADE BINGO

Thursday's bingo night explained as a four-step game, with Ace in a bucket hat and aviators for a little Vegas flavor.

  • Step 1: get your BINGO
  • Step 2: spin the wheel
  • Step 3: the first two to BINGO go head-to-head in an arcade showdown
  • Step 4: win prizes
  • Every Thursday at 9PM, the night Co-Op Thursdays would build on
COSTUME CONTEST · 30 SEC
LEVEL 7

EVENT PROMOS

The $1000 Halloween Costume Contest as a fighting game: costumed Aces battle on the bar TV while two players mash buttons.

  • Announce 2 to 3 weeks out
  • Remind the week of
  • "TONIGHT" push on the day
  • Recap with photos of the winners and crowd, ready for next time
LEVEL 8

RUNNING ADS

Every campaign answers the question from the job posting: what are we promoting, who are we trying to reach, and is it working?

Budget: 50% events + slow nights25% always-on locals + tourists25% retargeting + memberships Test Ace animation vs. real venue footage21+ targeting, games before drinks
PITCH CONCEPT · 22 SEC
LEVEL 9 · "WE NEED MORE THURSDAY TRAFFIC"

CO-OP THURSDAYS

Buy one entry, get one free. Bring your Player 2. Groups stay longer and buy rounds, and it's a trial run for the membership.

Guests
Paid entries
Entry revenue
Bar revenue
Placeholder numbers: swap in the bar's real Thursday counts and sales. The goal is +20% Thursday entries in 4 weeks.
LEVEL 10

THE FIRST 90 DAYS

Built from the job posting's list of what success looks like.

Ace
LEVEL 11

CONTINUE?

I'd love to bring this energy to Player 1: the creative, the content, the ads and the numbers behind them.